Technology’s only the enabler, it's how we use it that makes the real difference.
I’m riding that wave of change. Let’s challenging long-standing ideas and assumptions of ‘business as usual’. Let’s convert from a proactive to reactive model, value the customer’s needs and requirements. Create that all elusive innovative environment that every business craves.
For business success in this new globally connected world requires new, sometimes radical, leadership techniques and the smart use of today’s collaborative and reactive technology. This friend is what I do.
Why is it that countless vendors, service providers and ‘cloud’ consultancies chase merely the tactical beliefs of cloud computing? Why do these establishments circumvent, or wholly disregard, the necessity to shape a holistic strategy to solve business and IT troubles?
It’s a fact that most of these institutes are entirely sales oriented, flouting the need for a long-term strategic customer emphasis. It’s all about ‘how can I sell the most by quarter end’. This attitude will work short term, but it’s a self-imploding and unsustainable model!
The cloud ecosphere is extremely aggressive as of 2013; every enterprise has a ‘cloud’ budget that’s up for grabs. The vultures congregate praying on the defenceless!
Every vendor, every service provider and every ‘cloud’ consultancy is endeavoring to position before the punter either gets clever, or they’re able to suck the life out of a budget while cloud’s such a hot buzzword! Some don’t even get how enterprise IT works and lack the necessary skills to converse in strategic terms how cloud computing will effect the changing face of business.
Without a well-adjusted view of how cloud can tactically and strategically change the face of old and tired business models it’s never going to be revolutionary. Cloud will simply become datacenter 2.0!
Futurologist Adjiedj Bakas wrote a book called ‘The Future of Capitalism’. He went on to explain how the Chinese word for crisis is defined in two single words, ‘danger’ and ‘opportunity’.
‘The crash of 2008 was the fifth crisis in 200 years. All of them occurred at the transition from one era to the next…. during the current crisis we finally say goodbye to the 20th century models of old and transit into the new era of digital connectivity.’
.. and it’s cloud technology that’s driving this digital connectivity.
During my career I’ve worked for countless medium/ large technology departments and it still astonishes me to see the complete lack of integration between ‘business’ and ‘I.T’. Most of the time, not all but most, I.T departments are seen as part of the peripheral. Skilled guys’ doing their bit for ‘business as usual’, and this is where all the problems start.
I.T departments’ are way too disconnected from the real problems and challenges faced daily by business execs. The main problem lies with the business’s insight into what real value can really be achieved with today’s amazing technologies.
Picture the opportunities this has now opened. We have the ability to harness true emotional feedback in streams and streams of data generated by consumers from all over the world (2 years worth). Historic trend analysis, forecasting and instantaneous real-time feedback. The ability to plug into this new emotional medium, measuring responses based around your campaigns and/or promotions. What worked last year, what didn’t, why did promotion xx work initially then suddenly die?
The open availability of tweets for big data analyses is extremely significant for every single business. And the true beauty of social data, everything’s peer based, consumers tweeting endorsements and buying choices all available to the provider.
Not what I typically post but vital for companies who are looking to embrace, engage and generate value from Facebook.
Log on to Facebook what do you see? Correct, your homepage displaying the latest activities of all your friends and company/ brands pages that you ‘like’. What you may not know is that Facebook’s clever and doesn’t display every bit of information from your ‘liked’ pages (companies/ brands). So, if you’re responsible for posting content to your company wall make it interesting! If it’s not, it’s worthless.
Why is it it’s worthless? It’s worthless because of this…
Facebook’s developed very a clever little algorithm that works out what’s shown within your users feed and how long it shown based following three points