
Enterprise I.T’s happy. They’ve got that all-important ‘pat on the back for cloud’, haven’t they done well. A cloud strategy perception defined, offered and marketed through the desk of those middle-aged Senior I.T Managers. It’s all server consolidation this, cap ex optimization that. Oh the ecstasy, oh the thrill, oh the opportunity L. For these blinkered eyes I beg you to please recognize that a cloud strategy can be so SO much more. Unless eyes start opening, building a united business driven technology strategy, cloud will be no more exciting than walking in the damp damp rain.

— thinking of all value gained from cloud computing rather than a single view of IT improvements?
— aware of the goals and benefits cloud adoption can bring?
— aware to how cloud computing COULD deliver greater and faster strategic and tactical objectives?
…… most don’t
"If I had asked people what they wanted, they would have said faster horses."
Active and inspiring OR pompous and traditional? Sharing and helpful OR detached and superior? Understand and train OR administer and supervise? Lead by character OR lead by rules?
Drive by IMAGINATION OR drive by FEAR?
A hundred years ago we had ‘the modern industrial enterprise’.

A lone self-sufficient beast mass-producing a steady stream of high output products, “stack’m high sell’m cheap”. Everything was intended to maximize control and regulation, a self-managed and enormously successful model of old. The fewer dependencies on external providers the less risk of a ‘spanner in the works’. Fuel, more specifically coal, was one of those external commodities vital for business continuity. Massive quantities of the stuff were needed to feed the electrical generators that powered factories and office buildings of that time. Deprived of coal they had no electricity, without electricity they had no business. You would see daily, guy’s moving coal from carriages and storage to the searing basement furnaces 24/7/365.
Fantastic IBM video, it really drives home all that’s exciting about the Cloud revolution. Ousting traditional zilch value-add procedures, empowering businesses to concentrate on more electrifyingly new and pioneering stuff. Offering employees the opportunity to do, and be part of, ideas that were never possible a few years back. This is what energizes me about Cloud; this is what gets me out of bed in the morning. Everything and anything’s possible. In today’s world ideas are only limited by our own creativeness.

"We know where most of the creativity, the innovation, the stuff that drives productivity lies - in the minds of those closest to the work."